Growing safely: How SealteQ reaches all its specialists via WhatsApp

By Sid de Wert  |  1 April 2026

For SealteQ Group, everything revolves around extending the lifespan of concrete and steel structures. As a growing organisation that regularly welcomes new specialist companies, SealteQ faces an important challenge: how do you keep the safety culture at the same high level everywhere? Their answer: digital toolbox talks via E-lia.

The challenge: keeping everyone aligned

SealteQ is growing fast. New locations, new companies, new specialists — the organisation is constantly evolving. From Stadskanaal to Geleen, from Amsterdam to other locations across the Netherlands, specialist teams work on complex projects every day.

The logistical challenges that come with this kind of growth are considerable:

• Integrating new teams quickly: When a new company joins the group, all employees need to adopt the same safety standard straight away. That calls for efficient onboarding that does not take months.
• Bridging distance: With locations spread across the Netherlands, physically bringing teams together is simply not practical. Travel time and costs do not outweigh the result.
• Supporting different disciplines: From concrete renovation to the removal of hexavalent chromium — every discipline comes with its own risks. A one-size-fits-all approach does not work for such a diverse group of specialists.

The solution: safety in your pocket

“Safety is our greatest asset” — this is the core value that connects all companies within SealteQ Group. To safeguard this value at every stage of growth, SealteQ chose toolbox talks via WhatsApp.

The principle is simple but effective: every specialist receives a short video instruction on their phone, watches it and confirms the key points. This works perfectly for a growing organisation because:

• Immediate scaling: A new employee from a recently acquired company can be added to the system within a day. No need to wait weeks for a physical meeting.
• No learning curve: Specialists use their own phone and an app they already use every day.
• Relevant content per discipline: SealteQ can adapt the content flexibly. Working at height for one team, hazardous substances for another.

The result: overview and certainty

SealteQ’s QHSE team now has a clear grip on safety, regardless of how quickly the organisation grows:

• Central guidance, local execution: Whether a location has been part of the group for ten years or one month, the safety instruction is delivered everywhere at the same high-quality standard.
• Real-time insight: The dashboard shows immediately whether new teams have adopted the procedures and where extra attention may be needed.
• Always audit-ready: During a VCA audit, the participation history is available in just a few clicks. No more stress with paper forms and signatures.

Innovation in practice

SealteQ is known for innovative, tailor-made solutions for structures. By modernising its safety processes as well, the organisation shows that innovation and safety strengthen each other. In this way, SealteQ is not only building sustainable structures, but also an organisation where growth and safety go hand in hand.

Would you also like your safety communication to grow seamlessly with your organisation? Discover the possibilities of E-lia and see how you can reach your teams anytime, anywhere.